Services : Market Research :: Quantitative studies
Studies that requires to measure perception, opinion and likeness of a representative
sample of the target market, using polls and structured questionnaires
to obtain the information and be able to quantify and analyze
the data.
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Face to face
It is done in person with the respondent, either in paper or mobile device. To
help the respondent and sometime to avoid bias, it is
used cards with options to answers. |
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Telephone
Studies that require respondents with telephone line access. This kind of studies
is faster, but the universe to obtain the sample, is more
reduced. |
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Online
The survey it is provided by programmable and safe internet link and it can be
answered by the respondent. . |
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Mobile Research
It’s a method of data collection using mobile devices in order to obtain
faster results. |
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