Elem Mercadotecnia team has more than 25 years of experience in market research, qualitative and quantitative in Mexico, United States, Canada and South America. Through the years market research has evolve and we apply the newest technological tools available day by day to obtain the best possible results for our clients, that is why we are always try to be trained and prepared in the latest tools and implement the learned innovations in our researches.

An example, In Mexico, national census is done every ten years; the most recent one was in 2020. Socioeconomic levels tools where programmed with last census, so we developed a formula for the new one to obtain the levels with the precision of a block.